State facts and keep it real - Add a competitive advantage to writing

The next time you document a product, state facts and keep it real. True writing, sounds uncanny, but it is powerful for a company to break through the competition. True writing creates a ripple effect among consumers in the market. Writing that reflects the veracity of use of a product usually performs better than spurious claims. Indeed, an authentic claim motivates consumers to explore, use, and recommend the product, keeping you ahead of the competition.

True writing always targets consumers, who are the initial point of a product. Consumers drive a product's journey by interacting with its components. The growth of a company pivot on consumer interaction. If consumers like your product, your business will prosper, else be ready to face the consequences. Therefore, prior to ideating a product, assess the gap between consumers and the product. Gap assessment succinctly addresses a product's existence, and the benefits customers will acquire from it.

Furthermore, true writing is led by facts. A real-life event intertwined with a consumer's life is a fact. Incorporating facts into documentation makes it more relatable. Say you are documenting about a firewall. The example of ransomware and how a firewall takes action against it is relatable. After all, the firewall was created to protect your organization against threats, malware, or ransomware. 

Finally, true writing conserves customers. The openness in enhancements or bug fixes in release notes or specifying functionalities and shortcomings in consumer-based documents establishes transparency. Consumers expect transparency from the democratized product, and the company offering transparency asserts higher customer retention. Splunk, a SIEM company, reported consistent growing renewals and higher customer retention with a 90% plus stay. The reason is they have established transparency via true writing.